{"id":3590,"date":"2020-01-23T11:41:35","date_gmt":"2020-01-23T11:41:35","guid":{"rendered":"http:\/\/www.ube.cat\/web\/?p=3590"},"modified":"2020-01-23T11:42:23","modified_gmt":"2020-01-23T11:42:23","slug":"la-ube-i-pimecomerc-constaten-que-fer-promocions-i-descomptes-abans-de-la-campanya-de-nadal-afecta-negativament-als-comercos","status":"publish","type":"post","link":"https:\/\/www.ube.cat\/web\/2020\/01\/23\/la-ube-i-pimecomerc-constaten-que-fer-promocions-i-descomptes-abans-de-la-campanya-de-nadal-afecta-negativament-als-comercos\/","title":{"rendered":"La UBE i PIMEComer\u00e7 constaten que fer promocions i descomptes abans de la campanya de Nadal afecta negativament als comer\u00e7os"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo.jpg\" width=\"758\" height=\"757\" class=\"wp-image-2982 alignnone size-full\" srcset=\"https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo.jpg 758w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo-150x150.jpg 150w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo-300x300.jpg 300w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo-80x80.jpg 80w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo-570x570.jpg 570w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo-380x380.jpg 380w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2018\/02\/logo-285x285.jpg 285w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><br><em style=\"color: rgb(123, 123, 123); font-family: helvetica, arial, sans-serif; font-size: 13px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\">Barcelona, 23 de gener de 2020.-<\/em><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\"><span>\u00a0<\/span>PIMEComer\u00e7 ha fet una consulta a tots els seus socis (gremis i associacions de comer\u00e7) preguntant sobre la Campanya de Nadal i les rebaixes i n\u2019ha obtingut com a primer element a destacar que el 62% dels consultats fan descomptes abans de l&#8217;inici de la campanya, segurament per l&#8217;efecte arrossegador del Black Friday.<\/span><br><br><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">Tanmateix, quan se&#8217;ls pregunta sobre aquests descomptes,<span>\u00a0<\/span><\/span><strong style=\"color: rgb(123, 123, 123); font-family: helvetica, arial, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\">el 47% del total reconeixen que els afecta negativament als seus comer\u00e7os<\/strong><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">, ja que, segons es pot deduir, tot i mantenir vendes o incl\u00fas incrementar-les,<span>\u00a0<\/span><\/span><strong style=\"color: rgb(123, 123, 123); font-family: helvetica, arial, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\">no els suposa necess\u00e0riament obtenir una major facturaci\u00f3 en termes generals<\/strong><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">. En aquesta l\u00ednia, el 70% dels consultats manifesta que no fa descomptes durant la campanya i prefereix comen\u00e7ar les rebaixes a partir del 7 de gener.<\/span><br><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">\u00a0<\/span><br><strong style=\"color: rgb(123, 123, 123); font-family: helvetica, arial, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\">Pel qu\u00e8 fa al global de vendes de tota la campanya, el 65% dels consultats manifesta que les seves vendes o han augmentat o s\u2019han mantingut respecte l\u2019any anterior<\/strong><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">.<\/span><br><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">\u00a0<\/span><br><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">Per tant,<span>\u00a0<\/span><\/span><strong style=\"color: rgb(123, 123, 123); font-family: helvetica, arial, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\">la conclusi\u00f3 que se\u2019n pot treure \u00e9s que el sector del comer\u00e7 preferiria comptar amb un per\u00edode de rebaixes determinat i aix\u00ed poder mantenir l&#8217;estabilitat de preus fins despr\u00e9s\u00a0de Reis<\/strong><span style=\"color:rgb(123,123,123); font-family:helvetica,arial,sans-serif; font-size:13px; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2text-indent:0px; text-transform:none; white-space:normal; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; background-color:rgb(255,255,255); text-decoration-style:initial; text-decoration-color:initial; display:inline!important; float:none; text-align:left;\">.<\/span><br><br><a href=\"https:\/\/www.email-index.com\/click.php?L=763scVDH1DXda5TEhJ2Lm8pg&amp;J=tPK4gFjz3gV4ThU0iIfvrz7nBas90Y6FIDLiKM7qXNA&amp;C=ZOJW4Hd74ZoNb8spEHo6Kw&amp;F=HKFRcCbcnmxmc4f43DJP5g\" class=\"broken_link\">Enlla\u00e7 a l&#8217;enquesta realitzada<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Barcelona, 23 de gener de 2020.-\u00a0PIMEComer\u00e7 ha fet una consulta a tots els seus socis (gremis i associacions de comer\u00e7) preguntant sobre la Campanya de Nadal i les rebaixes i n\u2019ha obtingut com a primer element a destacar que el 62% dels consultats fan descomptes abans de l&#8217;inici de la campanya, segurament per l&#8217;efecte arrossegador&#8230;<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.ube.cat\/web\/2020\/01\/23\/la-ube-i-pimecomerc-constaten-que-fer-promocions-i-descomptes-abans-de-la-campanya-de-nadal-afecta-negativament-als-comercos\/\" class=\"themebutton\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,21],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9FdUF-VU","_links":{"self":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts\/3590"}],"collection":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/comments?post=3590"}],"version-history":[{"count":2,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts\/3590\/revisions"}],"predecessor-version":[{"id":3592,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts\/3590\/revisions\/3592"}],"wp:attachment":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/media?parent=3590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/categories?post=3590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/tags?post=3590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}