{"id":3912,"date":"2020-07-08T15:38:49","date_gmt":"2020-07-08T15:38:49","guid":{"rendered":"https:\/\/www.ube.cat\/web\/?p=3912"},"modified":"2020-07-08T15:41:57","modified_gmt":"2020-07-08T15:41:57","slug":"en-marxa-la-4a-edicio-del-programa-comerc-21-per-impulsar-i-millorar-el-comerc-de-proximitat","status":"publish","type":"post","link":"https:\/\/www.ube.cat\/web\/2020\/07\/08\/en-marxa-la-4a-edicio-del-programa-comerc-21-per-impulsar-i-millorar-el-comerc-de-proximitat\/","title":{"rendered":"En marxa la 4a edici\u00f3 del programa Comer\u00e7 21, per impulsar i millorar el comer\u00e7 de proximitat"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1.jpg\" alt=\"\" class=\"wp-image-3911\" srcset=\"https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1.jpg 800w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1-300x225.jpg 300w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1-768x576.jpg 768w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1-380x285.jpg 380w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1-285x214.jpg 285w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1-150x113.jpg 150w, https:\/\/www.ube.cat\/web\/wp-content\/uploads\/2020\/07\/494_foto621611357822251754-1-500x375.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Barcelona, 8 de juliol de 2020. Aquest migdia s\u2019ha realitzat de manera virtual la presentaci\u00f3 de la 4a edici\u00f3 del programa Comer\u00e7 21, a c\u00e0rrec del diputat de Comer\u00e7 de la Diputaci\u00f3 de Barcelona, \u00d2scar Sierra, i el president de PIMEComer\u00e7,\u00a0\u00c0lex\u00a0Go\u00f1i.\u00a0A la presentaci\u00f3 tamb\u00e9 hi han participat Annabel Cuatrecasas, del Departament de Desenvolupament Econ\u00f2mic Territorial de PIMEC, i S\u00edlvia F\u00e0bregas, de la Secci\u00f3 T\u00e8cnica del Servei de Comer\u00e7 Urb\u00e0 de la Diputaci\u00f3 de Barcelona per explicar la metodologia i\u00a0caracter\u00edstiques\u00a0del projecte.\u00a0Tamb\u00e9 s\u2019ha fet una pon\u00e8ncia sobre \u00abLes ODS aplicades al comer\u00e7\u201d, a c\u00e0rrec de Rosa M. Juny, directora de la Fundaci\u00f3 PIMEC, i la Gemma Barbany,\u00a0dissenyadora\u00a0de IAIOS, una marca de jerseis reciclats i reciclables i de fabricaci\u00f3 local, explicant el cas d&#8217;\u00e8xit aplicant els ODS a la botiga familiar \u00abBarbany\u00bb que aquest any celebra els 125 anys.\u00a0<br><br>Aquest projecte t\u00e9 per objectiu definir i implementar noves estrat\u00e8gies per tal de donar l\u2019impuls que necessita cada negoci de forma individual. Aix\u00ed, es d\u00f3na suport, segons les necessitats de cada cas, per millorar \u00e0rees fonamentals dels comer\u00e7os i serveis com ara, redefinir el model de negoci, comercialitzaci\u00f3 i m\u00e0rqueting, digitalitzaci\u00f3, equip hum\u00e0, professionalitzaci\u00f3 i gesti\u00f3, entre d\u2019altres.<\/p>\n\n\n\n<p>El projecte est\u00e0 dirigit a un m\u00e0xim de cinquanta empreses, preferentment a micro empreses comercials i\/o de serveis, localitzades en trama urbana dels municipis de la prov\u00edncia de Barcelona i amb capacitat i voluntat de millora i creixement del negoci.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, 8 de juliol de 2020. Aquest migdia s\u2019ha realitzat de manera virtual la presentaci\u00f3 de la 4a edici\u00f3 del programa Comer\u00e7 21, a c\u00e0rrec del diputat de Comer\u00e7 de la Diputaci\u00f3 de Barcelona, \u00d2scar Sierra, i el president de PIMEComer\u00e7,\u00a0\u00c0lex\u00a0Go\u00f1i.\u00a0A la presentaci\u00f3 tamb\u00e9 hi han participat Annabel Cuatrecasas, del Departament de Desenvolupament Econ\u00f2mic Territorial&#8230;<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.ube.cat\/web\/2020\/07\/08\/en-marxa-la-4a-edicio-del-programa-comerc-21-per-impulsar-i-millorar-el-comerc-de-proximitat\/\" class=\"themebutton\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9FdUF-116","_links":{"self":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts\/3912"}],"collection":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":1,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":3913,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/posts\/3912\/revisions\/3913"}],"wp:attachment":[{"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ube.cat\/web\/wp-json\/wp\/v2\/tags?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}